Did you know that more than 280 million people worldwide use Portuguese on a daily basis to communicate?
Portuguese is a Romance-Language, the 5th most spoken language in the world to be precise, and the 3rd in the Western Hemisphere. Portugal is the birthplace of Portuguese, and is also known as Standard or European Portuguese.
When Portuguese adventurers left Portugal in the beginning of the 15th century to discover and colonize Brazil, and many other African and Asian territories, they took their language with them. Throughout the centuries, and like any living being, the language was learnt and used, gained in those countries determined nuances, and in most cases it kept an archaic and original vocabulary and structure...
Shortly after, Portuguese became and still is the official language of 9 other countries, such as Brazil (Brasil), Angola, Mozambique (Moçambique), Cape Verde (Cabo Verde), Guinea-Bissau (Guiné-Bissau), Equatorial Guinea (Guiné Equatorial), East Timor (Timor Leste) and Sao Tome e Principe (São Tomé e Príncipe).
The Brazilian variant has been gaining more and more visibility in the last years, but the same way there is no, for instance, Mexican language, there is no Brazilian language. We are talking about variants of Spanish and Portuguese respectively.
These variants have differences mainly on the conversational level. Formal and written communication in all countries has less differences, and the importance of using Standard Portuguese is even bigger, especially when considering the high illiteracy present nowadays in South American (Brazil) and African countries (Angola, Mozambique, Guinea).
So, how to know which variant to apply and use in your own project?
- If you want to reach decision and opinion makers, go for Standard Portuguese.
- If you want to reach all Portuguese speaking markets, you should use Standard Portuguese.
- If you want a more slang, vocal approach, then target the specific market and choose a variant.
- If this subject seems confusing to you, simply think of English UK and English US.
In case you´re looking for a more targeted market and country, you can rely on our Native Portuguese Linguists who are therefore able to provide you the utmost adequate and to the highest standard solutions.